Table of contents

My personal channel

The YouTube channel under my own (nick)name – João Ruivo III (@jofiperu) –, while not being the first among the ones I currently run, is still the one I consider to be my main channel, as, after all (and along with this website), represents my personal brand.

Answering my call

In the beginning, it used to be just my personal YouTube account, the one I’d use to watch content (and subscribe, comment, and engage, when appropriate) without publishing any video. However, in late 2024, I felt the need to convert it into a proper channel as well and start posting original content, a project I turned into a reality already in early 2025 (click to watch my first-ever video there).

Back to YouTube basics

Whereas in my other channels, I talk mostly about specific themes and other people, on this channel – being a self-titled one –, I try to go back to the good ol’ days of early YouTube (it was baptized “YOUtube” for a reason back in the day, but people seem to forget) and talk primarily about myself, my life, my experiences, my struggles, my failures, and also my conquests, but not in an egocentric way and more for my viewers to reflect about the content I’m presenting and avoid committing the same mistakes I did.

Self-Improvement for Men (and beyond…)

The goal of this channel is to discuss what (throughout my studies and life experiences) I consider to understand at least a bit (without ever stopping learning, of course) and like to talk about, i.e., self-improvement, especially from a male perspective, so that all male youngsters out there – and even the “not-so youngsters” and also the “not-so male” – can learn a thing or two about true masculinity – which is clearly in an alarming state of crisis at the present moment for several reasons – and start implementing and living it according to their possibilities, in order to become the best version of themselves, thus reaching their full potential and going far in life.

The topics I cover there

So, you can expect to find on this channel all kinds of tips related to this field of knowledge, the ones that can definitely help you become such a version, from motivational messages and self-help tips in general to more specific but also related and important topics in the field of healthy masculinity, such as health & fitness tips, financial education, grooming tips, dating tips, among others.

You shouldn’t just watch me…

… when you can also READ my exclusive life stories, views, opinions, and insights – always UNCENSORED and UNFILTERED – every Thursday by subscribing to my 100% FREE weekly newsletter! 👇